Exposing the true cost of extinction.

Earth’s Sixth Mass Extinction has begun.

The Price is a feature-length documentary that tells the story of the approaching 6th Mass Extinction. More threatening to human existence than even climate change, this manmade cataclysm has the potential to wipe 75% of existing species from the planet – including much of the human race. Standing at the threshold of this crisis is the epic rhino. With its horn, gram for gram, the most expensive illegal substance in the world today and all five of its species facing extinction, the rhino is a gatekeeper for the estimated 3,000 to 30,000 plant and animal species now disappearing at 1,000 to 10,000 times the natural rate each year. Illuminating both the legal and illegal drivers of extinction issues and the life and death work of conservationists around the globe as they race against time to ensure the rhino’s survival, The Price explores all that can be gained through international cooperation and all that is being lost in our collective refusal to safeguard the ecosystems and biodiversity that make life on Earth a possibility for us all.


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