Has the Earth’s Sixth Mass Extinction already begun?

The Price is a feature-length documentary (currently in post-production) that tells the story of the approaching Sixth Mass Extinction. Now recognized as more threatening to human existence than even climate change, this manmade cataclysm has the potential to wipe 75% of existing species from the planet, including much of the human race.

Standing at the brink of this evolutionary abyss is the majestic rhino. With its horn, gram for gram, THE MOST EXPENSIVE ILLEGAL SUBSTANCE in world black-markets today and all five of its species facing extinction, the rhino is a powerful symbol for the 1,000 to 30,000 plant and animal species now disappearing at thousands of times the natural rate each year.

Offering viewers one of the most comprehensive explorations ever undertaken of the fate of the rhino and the deadly, transnational Rhino Wars, The Price shines a light upon the international laws, economic forces, cultural practices, and pervasive corruption that are now driving not just the destruction of the rhino, but a vast majority of what remains of the wild world.


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