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BECAUSE NONE OF US CAN AFFORD THE PRICE OF EXTINCTION


Will we stop the Earth’s Sixth Mass Extinction in time?

The Price reaches out to a global audience to tell the story of a looming Sixth Mass Extinction. Now recognized as more threatening to human existence than even climate change, this manmade cataclysm has the potential to soon wipe 75% of existing species from the planet, including much of the human race.

Standing at the brink of this environmental abyss is the ancient rhino. With its horn, gram for gram, THE MOST EXPENSIVE ILLEGAL SUBSTANCE in world black-markets today and its five species making up the most endangered large animal group on Earth, the rhino is a powerful symbol for the estimated 1,000 to 30,000 plant and animal species now disappearing each year.

Offering viewers one of the most comprehensive explorations ever undertaken of the fate of the rhino, The Price follows individuals from around the globe who are placing themselves, body and soul, between our last great creatures and their disappearance from the Earth.

 

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